Conceptualizing CSR as innovative adoption by MNCs from emerging Asian economies

Two frequently researched fundamental factors in the recent business arena are corporate governance and social responsibility (CSR). Though earlier is globalized various aspects, latter still traditionally identified as a Western practice for corporations. This research paper argues that Multi-national Corporations (MNCs) from emerging economies contribute to their parent country's dynamics including CSR through “reverse knowledge innovation.” To some extent, prioritized implemented these economies, MNCs adopt diffuse practices domestically reverse flows. Based on 10 Asia terms of adoption, we find largely considered innovation among home-grown multinationals main vehicle transfer this case. study identifies there three different levels adoption depending phase economic development: Luxury, diffusion, institutionalized. The thus contributes multi-level theory by highlighting source variation at national level domain Asian economies.