Consumer attitudes towards the mountain product label: Implications for mountain development
نویسندگان
چکیده
Abstract To protect and promote the originality authenticity of mountain foodstuffs, European Union set Regulation No 1151/2012 to create optional quality term “mountain product”. Our research aimed at exploring attractiveness product label for consumers, considering both attitude towards itself purchase intentions. We propose a model investigate relationships between four latent constructs — attractiveness, food label, intention which have been tested, thus confirming statistical relevance relationships. All 47 items selected describing are suitable this purpose. Ridge LASSO results also show that 17 first three relevant in explaining Some contextual variables, such as age, income, geographical origin knowledge products mountains tourism purposes, can positively influence consumers’ behavior. These findings could support design development strategies, particular marketing actions territory.
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ژورنال
عنوان ژورنال: Journal of Mountain Science
سال: 2021
ISSN: ['1993-0321', '1672-6316']
DOI: https://doi.org/10.1007/s11629-020-6616-z