Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers
نویسندگان
چکیده
منابع مشابه
Mobile Shopping Consumers' Behavior: An Exploratory Study and Review
Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mobility. To keep up with the pace of change, companies increasingly want to understand the behavioral attitu...
متن کاملWhy Won't Consumers Adopt M-Commerce? An Exploratory Study
The adoption of mobile applications in the United States is still far from reaching its full potential. Numerous applications are being implemented, but consumers' expectations seem to surpass its practical use. A series of surveys are used to examine possible barriers that hinder the adoption of mobile commerce applications. Through exploratory factor analysis, the results identify five major ...
متن کاملGreen Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...
متن کاملThe Role of Consumers' Perception on Labels and Packaging Towards Healthy Foods
Healthy food can be perceived by looking at the label and packaging of the healthy food. Nutrition Claims and Nutrition Information printed as a labels and packaging of the healthy food. Nutrition Claims such as "Cholesterol Free" normally presented at the front of the healthy foods' package while nutrition information presented in a table with detailed information and printed at the back of th...
متن کاملSituational influences on consumers’ attitudes and behavior
While classical and operant conditioning are frequently implicated in the formation of attitudes, there is no generally accepted theoretical portrayal of the processes involved and how the two conditioning processes might interact. We describe a model of attitude–behavior relations, the behavioral perspective model (BPM), which suggests how situational influences on consumer choice may be categ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Sustainability
سال: 2018
ISSN: 2071-1050
DOI: 10.3390/su10061787