Corporate blogs and their usage in marketing communication
نویسندگان
چکیده
منابع مشابه
Corporate identity, corporate branding and corporate marketing
Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...
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The personal relationships that companies once had with customers degenerated into the cold automaticity of datagathering with the widespread adoption of management information systems. By restoring a human face to a company’s self-presentation, blogging has been heralded as a paradigm shift in the way companies interact with customers. This study tests a model relating the content of an author...
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Weblogs, or blogs enable a new form of communication on the Internet. In this paper, we discuss blogs within a large corporation, and show their potential as a source of evidence to the expert search task. We describe characteristics of such blogs along multiple dimensions, and identify their utility to sub-problems within expert search. We finally discuss the use of blogs when combined with ad...
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ژورنال
عنوان ژورنال: Poslovna ekonomija
سال: 2015
ISSN: 1820-6859
DOI: 10.5937/poseko1501355v