Corporate Social Responsibility and Firm Reputation Risk: Bettering Firm Reputational Risk through Socially Responsible Activities

Corporate Social Responsibility and Firm Reputation Risk: Bettering Reputational Risk through Socially Responsible Activities Dr. Jamey A. Darnell Abstract Studies on the relationship between CSR firm performance have primarily focused investment aspects produced mixed results. This study uses a Stakeholder theoretical lens, to examine insurance like of as it relates performance, in an attempt fill both conceptual empirical gap literature CSR. The analysis combines approaches from strategy finance traditions, incorporates two relatively new global data sets, employs non-traditional multilevel longitudinal model with dependent variable. responsible activities may provide against reputational crises for firms, resulting is reduced losses. Specifically, this finds positive risk demonstrating additional reason why pursuing socially makes fundamental sense managers. more has, its managers should implement part strategy. Full Text: PDF DOI: 10.15640/smq.v9n1a1