Country-of-origin effect on manager’s competence evaluations
نویسندگان
چکیده
منابع مشابه
Country-of-origin Effects on Product Evaluations
This article reviews the literature regarding the effect of country of origin on buyer evaluations of products. The issue is important for countries (especially resource-poor, developing countries) that need to increase manufactured exports and for firms that source products in countries different from where sold. Marketing inferences are drawn, and implications for future research are develope...
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15 صفحه اولCultural Competence: A Survey of Hospital Managers
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ژورنال
عنوان ژورنال: Journal of Intercultural Management
سال: 2013
ISSN: 2080-0150
DOI: 10.2478/joim-2013-0023