Crowd Donation for Altruism in the African Contest: Susu and Yibima Donation Crowdfunding Models in Ghana

The study examines the concept of public donations in support communal projects for altruism purposes Ghanaian context. Such voluntary from backers operate under indigenous Susu and Yibima crowd fund mobilization events. critically considered main concepts these crowdfunding models examine motivating drives behind supporting organized by opinion leaders community. is conducted using qualitative research method it offered an inductive interpretation analyzed data samples means Grounded Theory. evidence evolving indicates that earlier literature on did not consider role homegrown funding concepts. findings, therefore disclosed campaigns are launched social media platforms, project initiators public.