Customer enquiry management and product customization
نویسندگان
چکیده
منابع مشابه
Evaluation of Product Customization Customer Satisfaction
The customer satisfaction evaluation of product customization helps to improve the market competitiveness of customization enterprise. In order to evaluate the customer satisfaction of customized product scientifically, customized product customer satisfaction evaluation index systems was established from six aspects of quality, functionality, brand, price, service, payment and method for deter...
متن کاملProduct Customization and Customer Service Costs: An Empirical Analysis
We conduct a field study with a US health insurance firm to examine how product customization affects firm’s cost to serve the customers through its call center. In our setting, the product is a complex health insurance plan. Firm incurs substantial cost in serving the customers through its call center, and adjudicating the claims using its information systems. Firm sells either standard plans,...
متن کاملProduct Customization and Customer Service Cost: An Empirical Analysis
We conduct a field study on a prominent US health insurance firm to examine how customizing a product affects firm’s cost to serve the customers through its call center. In our setting, the product is a complex health insurance policy. Firm incurs substantial cost in serving the customers through its call center, and adjudicating the claims using its information systems. Firm sells either stand...
متن کاملCustomization and Customer Satisfaction for Mobile Commerce
This paper explores the impact of customization on customer satisfaction for mobile commerce. Customer satisfaction is one of the essential goals of CRM. Prior research has identified various determinants of customer satisfaction. Customization contributes to customer satisfaction by shaping customers’ perception of the quality of products and services. In the context of mobile commerce, many t...
متن کاملCustomer Preference Based Product Configuration and Retrieving for Customization Using Circle Set
Recently, the development of design and manufacturing system for mass customization has been growing rapidly. In the market, many companies try to provide toolkits called as ‘configurator’ which directly enables to configure the products and services by the user. These toolkits take the metaphor for converting from user preference to the numerical value. For example, the web based configurators...
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ژورنال
عنوان ژورنال: International Journal of Operations & Production Management
سال: 2008
ISSN: 0144-3577
DOI: 10.1108/01443570810919369