Dark and Bright Patterns in Cookie Consent Requests

نویسندگان

چکیده

Dark patterns are (evil) design nudges that steer people’s behaviour through persuasive interface design. Increasingly found in cookie consent requests, they possibly undermine principles of EU privacy law. In two preregistered online experiments we investigated the effects three common (default, aesthetic manipulation, obstruction) on users’ decisions and their perception control over personal data these situations. first experiment (N = 228) explored towards privacy-unfriendly option (dark patterns). The revealed most participants agreed to all requests regardless dark nudges. Unexpectedly, despite generally low levels perceived control, obstructing privacy-friendly led more rather than less control. second 255) reversed direction option, which title “bright patterns”. This time obstruction default swayed people effectively while result regarding stayed same compared Experiment 1. Overall, our findings suggest many current implementations do not enable meaningful choices by internet users, thus line with intention policymakers. We also explore how policymakers could address problem.

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ژورنال

عنوان ژورنال: Journal of digital social research

سال: 2021

ISSN: ['2003-1998']

DOI: https://doi.org/10.33621/jdsr.v3i1.54