Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests

Bright Light from Dark Matter

The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?

The present study aims to investigate the effect of ideal self-congruence, brand attachment and some personality factors on the negative behaviors of consumers such as compulsive buying, anti-brand actions, and trash talking. The research population was comprised of customers of four IT service brands including Samsung, HP, Sony, and Apple in Iran. Structural equation modeling approach and PLS ...

Bright and dark helices of light.

Laser beams can be made to form bright and dark intensity helices of light. Such helices have a pitch length on the order of a wavelength and may have applications in lithography and the manipulation of particles through optical forces. The formation of bright helices is more strongly constrained by optical resolution limits than that of dark helices, corresponding scaling laws are derived and ...

The bright side of the managed care "dark side" demon.

Dark Side Traits at Work: Bright and Dark Side Traits and Job Value Preferences

Two hundred and twenty-one business executives completed the Big Five NEO-RI-R (Costa & McCrae, 1992; an inventory of normal personality), the Hogan Development Survey (HDS) (Hogan & Hogan, 1997; an inventory of career derailing tendencies) and the Motives, Values and Preferences Inventory (MVPI) (Hogan & Hogan, 1999; an inventory of ten core occupational values). Correlational and regression a...