Determinant factors of customers’ purchase intention on the usage of travel shopping application

Nowadays, online reservations to fulfill traveling needs have been widely expanded. Existing travel applications multiple offerings maintain customers or grab potential buyers. Therefore, it is essential identify determinant factors of customers’ purchase intention on shopping application usage. This study applied the Technology Acceptance Model, Diffusion Innovation Theory, and Theory Planned Behavior as theoretical perspective guidance. There were 253 responses collected via an survey. The data analyzed using structural equation modeling (SEM). result this showed that intentions (PIN) determined by communicability (CMB), attitude (ATD), perceived behavioral control (PBC). Unlike PBC, which directly relates PIN, brand awareness (BAW) did not contribute but was fully mediated CMB. In addition that, BAW a positive association with Meanwhile, ATD usage apps prevalently formed relative advantages (PRA) technological congruence (PTC). also played mediating role between PRA PIN. However, apply PTC These results may help providers focus strategies generate