Determinants of Firm’s Export Performance in China’s Automobile Industry

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

Determinants of Export Performance

Determinants of Export Performance: a Study of Large Brazilian Manufacturing Firms

This research investigated the impact the external environment, firm characteristics and firm strategy have on export performance. To this end, a survey was administered to 448 large Brazilian exporters of manufactured products. A structural equation modeling (SEM) approach was used to fit the conceptual model to empirical data. An extensive set of procedures for the validation of measurement m...

Automobile Industry

Literature Review Automobile Industry Abhijeet Singh and Brijesh Kumar (2011) Hero Honda Motors Ltd, is running a program called Good life Passport to Relationship Reward, with an objective to create an innovative environment for interaction between Hero Honda and its customers. Members of this program are given a magnetic card in which all information is stored and this card is swiped when usi...

Determinants of Iran’s bilateral intra-industry trade in pharmaceutical industry

Among non-oil exports and in trade arena, drug has always been strategic importance and most government especially industrialized countries pay special attention to its production and trade issues. Thus, having a comprehensive view from economic perspective to this section is essential for suggesting intervention. This was a descriptive-analytical and panel study. In this study, gravity model i...