Determinants of health-conscious consumers’ intention to adopt fitness apps

This study aims to investigate the factors influencing consumers’ intention adopt health fitness apps. The target population for this were current users of data collection process was completed using a Google e-mail form with cover letter convenience customers, wherein 308 respondents final sample size. Data collected from members clubs and centers in Dhaka, Bangladesh. Most males (56%, n = 308), whereas females 44%, 134. Five-point Likert scale used, where ‘1’ means ‘Strongly Disagree’ ‘5’ Agree’, clarify item-wise questionnaire. SPSS analysis software research purposes used evaluate hypotheses. Cronbach Alpha (α) value justify reliability variables. Four items measure price value; perceived performance, consciousness, facilitating condition, hedonic motivation are measured by two items; self-efficacy – three. results show that selected six determinants positively significantly affect use Overall, these variables can explain 55.50% variance predicting behavioral intentions Furthermore, could provide significant clues app developers severely influence apps their wellbeing.