Determinants of using online shopping in European Union countries

Motivation: Online shopping has gained increased economic importance as a result of restrictions on brick-and-mortar purchases due to the COVID-19 pandemic. Notwithstanding natural partial return consumers direct with lifting by authorities, interest in online does not pre-pandemic levels. Aim: The aim article is verify influence various factors propensity use European Union countries period 2010–2021. Due temporal and geographical scope data, panel method was used research. Results: research determinants shopping, carried out authors, showed statistical significance all eight dependent variables affecting share people who shop societies countries. increase influenced both quality Internet connections, general frequency use, readiness search for information about goods services banking. This regularity also occurs case older society, at least second level education, employed science technology, GDP per capita.