Developing Responsive Marketing System Concept: Applying System Dynamics Approach
نویسندگان
چکیده
منابع مشابه
System Dynamics and Marketing Productivity
The marketing function in many companies has come to consume what many believe to be a disproportionately high share of corporate resources, inviting intense scrutiny from corporate cost-cutters. Further, there appears, at a macro level, to be a low correlation between the level of spending on marketing and measures of overall financial performance or competitive position; many firms are gettin...
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ژورنال
عنوان ژورنال: Science Journal of Business and Management
سال: 2014
ISSN: 2331-0626
DOI: 10.11648/j.sjbm.20140203.11