Developing Video Vignettes for Tourism Research: Protocol and Quality Indicators
نویسندگان
چکیده
Video vignettes are information-rich stimuli using audio and visual presentations to elicit viewer responses. Though rarely used in tourism research, messages delivered via video arguably more engaging realistic than written vignettes. This paper aims develop clear guidelines for producing evaluating such efforts. A rigorous four-step procedure authentic valid is created implemented. The examined context involves an exploration of stereotypes shared by Hong Kong residents Mainland Chinese tourists. total 10 developed as 26 semi-structured interviews. Qualitative quantitative appraisals conducted create test the protocol quality indicators. Recommendations made based on lessons learned from validation process. path toward creation can provide directions other research inquiries, tourist interactions, embodied experiences, mutual gaze.
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ژورنال
عنوان ژورنال: Journal of Travel Research
سال: 2021
ISSN: ['1552-6763', '0047-2875']
DOI: https://doi.org/10.1177/00472875211051413