Development of innovations in a crisis: change strategies

The relevance of the study is due to fact that for many companies crisis has become a catalyst transformation. However, not every change result truly strategic choice. In this regard, author investigates transformation strategies in crisis, which subject study. substantiates conditions these transformations will also affect offline services. A strategizing model proposed, consists kind reboot companies. practical significance lies it allow set priorities differently reduce loyalty familiar brands, and form new requirements customer experience physical environment. scientific novelty research substantiation model-the competitiveness matrix, help take fresh look at allocation resources. It based on following statement: what are successful today necessarily be demand tomorrow. axes matrix show degree business market potential future. important anticipate changed expectations turn them into their advantages. For example, retail restaurant sector, focus shift from meeting basic need organizing leisure consumer, so you ways make unique especially memorable.