Digital Destination Matching: Practices, Priorities and Predictions
نویسندگان
چکیده
Over the past three years, travel agents, enterprises and destinations have switched almost entirely from traditional to digital marketing methods, relying strongly on search engines social media. They consider these methods as faster, more flexible, financially efficient, with wider reach. Most importantly, they provide customer data feedback, precise targeting of different messages market sectors, rapid measures success. This, however, leads fragmentation information reaching tourists, which itself affects destination image. This seems unavoidable continuing competition between platforms; hence, need multichannel marketing. In addition, since most media are international, cultural context is a critical component communications, in style content well language. may now include multiple sensory detectors sources, including visual, sound, haptic. As tourists increasingly garner independently, agents greater incentives seek exclusive control over sales specific products.
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ژورنال
عنوان ژورنال: Sustainability
سال: 2021
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su131910540