Digital Product Architecture and Customer Agility: Evidence from New Digital Ventures

نویسندگان

چکیده

New digital ventures are transforming the world around us. Born-digital companies (such as Uber) that were initially established to serve a specific market can quickly detect new opportunities in other markets and respond these by reassembling their resources with speed ease. Limited research has investigated how product architecture enables or hinders ability of firm sense customer-related them effectively. By examining two ventures, this study sheds light on ventures’ customer agility. Specifically, we address characteristics architectures facilitate hinder development customer-sensing customer-responding capability dimensions We present theoretical managerial implications regarding leverage technologies foster

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ژورنال

عنوان ژورنال: Communications of the Association for Information Systems

سال: 2023

ISSN: ['1529-3181']

DOI: https://doi.org/10.17705/1cais.05201