E-Commerce Performance, Digital Marketing Capability and Supply Chain Capability within E-Commerce Platform: Longitudinal Study Before and After COVID-19

Energizing your Supply Chain for e-Commerce

The concepts of supply chain design and management has come to the fore, due to the everincreasing complexity of the systems driving buyer supplier relations in both industrial and consumer based markets. The unprecedented levels of supply chain management complexity are partly attributed to the Internet, through its more recent business acceptance and commercial use. This article is about new ...

E-business - E-commerce - E-marketing

The rapid evolution of the Internet as a means of communicating the information has attracted the attention of the advertising and marketing industries which allows a very rapid dispersal of information from the producers to the potential buyers in different parts of the world. Such new terms and concepts have emerged: e-business (electronic business), e-commerce (electronic commerce) and e-mar...

Study on Combining of E-commerce and E-marketing

In this paper, we defined a new concept “e-commerce e-marketing”, and focused on six aspects to analyze and study the problems related, such as definition, content, relationship, functions, characteristics, significance and its developing model. First, we analyzed the basic content of e-commerce and e-marketing. Second, we discussed the common features and relationship between e-commerce and e-...

E-commerce and Supply Chains

Developing Model of E-commerce E-marketing

First, we analyzed the basic content of e-commerce and e-marketing. Second, we discussed the common characteristics and relationship between them. Third, we gave the definition of e-commerce e-marketing, analyzed the relationship between e-commerce e-marketing and e-commerce, e-marketing, and gave out the implementing process of e-commerce e-marketing. Forth, we gave out the developing model of...