Employer attractiveness: Measurement scale development and validation

Human resource quality is one important factor that affects the success of each organization. The need to build a human foundation with knowledge, skills and good attitude urgent task for all business leaders. first attract recruit excellent individuals work business; therefore, how candidates always academic researchers’ as well managers’ top priority. Employer attractiveness (Berthon, Ewing, & Hah, 2005) has been applied in some recent studies. However, because talent recruitment attraction are diverse different individual organizations, cultures countries, scale employer concept still implies many points not appropriate Vietnamese contexts. This research, based on social exchange theory branding theory, develops great details confirms business. mixed-method (interviewing 4 experts 2 staff in-depth groups surveying quantitatively 937 employees working enterprises) applied. research results determine dimension comprising value, development application safety value economic value. discovered new scale: