Environmental Turbulence, Service Marketing Mix, Marketing Orientation and Microfinance Performance: A Conceptual Model
نویسندگان
چکیده
منابع مشابه
From Physical Marketing to Web Marketing: The Web-Marketing Mix
Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when applied in online environments namely the role of the Ps in a virtual...
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ژورنال
عنوان ژورنال: Journal of Business and Social Review in Emerging Economies
سال: 2018
ISSN: 2519-0326,2519-089X
DOI: 10.26710/jbsee.v4i1.360