Erratum: Employee brand equity: Scale development and validation
نویسندگان
چکیده
منابع مشابه
Building and Measuring Employee-Based Brand Equity
Purpose: This paper presents the first known empirically-tested model of Employee Based Brand Equity (EBBE). In doing so, it provides insight into not only how organisations can effectively manage the internal brand building process but, more importantly, appreciate the subsequent employee effects and organisational benefits. Methodology/Approach: Data were collected via an online survey of 371...
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ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 2013
ISSN: 1350-231X,1479-1803
DOI: 10.1057/bm.2012.60