Evolution of the Business Model: Arriving at Open Business Model Dynamics

The business is an abstraction of the way in which value created and delivered. concrete representation model, expressed by a group artifacts built with different languages. It serves to describe, explain, analyze, design, evaluate business. set concepts, construction rules, artifacts, languages required express it, are defined Meta-Business Model (MBM). Multiple authors have proposed MBMs, each one specific motivation objective. Some these MBMs widely recognized been applied contexts like innovation entrepreneurship. Due new challenges, such as sustainability, being faced businesses given ways producing delivering value, sharing economy, Novel Complex Businesses (NCBs) emerging. NCBs characterized circular structures made out numerous inter-related components, creating product/service schema. While existing fulfill certain purposes, they do not expressiveness describe precisely enough analyze them. This paper introduces MBM graphical notation needed represent NCBs. We also illustrate NCB present results validation for our MBM.