Expatriate Management of Emerging Market Multinational Enterprises: A Multiple Case Study Approach

Expatriate management has evolved through the practices of developed economy multinational enterprises (DMNEs), with aim improving expatriate adaptability, cross-cultural adjustment, and performance. However, most these studies focus on expatriates from countries try to help DMNEs instead emerging market MNEs (EMNEs). In a turbulent global economy, how EMNEs manage their when conducting business outward foreign direct investment (FDI) is understudied. This empirical study aims address this research gap by utilising qualitative approach multiple case study. It conducted semi-structured interviews expatriates, executives, middle managers Chinese in 2014. contributes as one few systematically examine related issues context first-hand evidence. The findings show that are leapfrogging internationalisation hence policies often ad hoc without systematic planning. Moreover, contributed practice, especially EMNEs, regarding way they need improve practices.