Experimental Appeals to Intuition

Advertising Appeals

Creating advertising that appeals to Chinese women

The study attempts to study Chinese women’s perception of television advertising. Thirty commercials were viewed by 58 working women and 40 full time housewives, who checked any of the 20 adjectives adopted from Aaker and Bruzzone (1981) study. Results indicated that there was great difference in their perceptions of thinking and feeling commercials. While female audiences perceived emotional a...

Cues to Deception in Public Appeals

Appeals in Homicide Cases

Relative liveness: from intuition to automated verification

We point out deeciencies of previous treatments of liveness. We deene a new liveness condition in two forms: one based on nite trace theory, and the other on automata. We prove the equivalence of these two deenitions. We also introduce a safety condition and provide modular and hierarchical veriication theorems for both safety and liveness. Finally, we present a veriication algorithm for liveness.