Exploring Uber Taxi Application Using the Technology Acceptance Model

The goal of this study was to investigate the accountability technology acceptance model (TAM) for Uber taxi applications. As antecedents usefulness, selected three elements: time information, price and driver information. Data collected using a survey on Amazon Mechanical Turk. participants were users application. number valid observations data analysis 412. For analysis, frequency confirmatory factor correlation matrix, structural equation modeling utilized. results show that usefulness is significantly influenced by They further indicate ease use positively affects both attitude. In addition, determines attitude, attitude toward application exerts substantial effect intention use. This contributes literature demonstrating explanatory power TAM as research subject.