EXPRESS: Creating Complementarities: How Entrepreneurs Mobilize Crowdfunding and Local Ecosystems

نویسندگان

چکیده

Entrepreneurs increasingly tap into both spatial and digital resource environments to mobilize critical resources in support of new ventures. Yet we know surprisingly little about how entrepreneurs make joint use these environments. Linking the recent debate on affordances mobilization literature, this study examines from local ecosystems crowdfunding platform Kickstarter complementary ways. We discuss two strategies mobilization: (1) The circular strategy, which is mainly applied by social ventures, leverages community narratives for campaigns strengthen expand very are based on. (2) cumulative commercial high-tech mobilizes symbolic value institutional ties attract backers, uses success resource-holders ecosystems. Our findings contribute research entrepreneurial our understanding interplay affordances.

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ژورنال

عنوان ژورنال: Strategic Organization

سال: 2022

ISSN: ['1741-315X', '1476-1270']

DOI: https://doi.org/10.1177/14761270221094800