FAKTOR-FAKTOR YANG MEMENGARUHI MAHASISWA DALAM MENGGUNAKAN OJEK ONLINE
نویسندگان
چکیده
Transportation is a very important field of activities in the life Indonesian people. Recognizing importance role transportation, traffic and road transportation must be organized an integrated national system able to realize availability services accordance level need. One most widely used ojek online. Of course, some factors become influence use online motorcycle taxis. quantitative method that can measure customer perception using taxis Factor Analysis method, which statistical analysis find out underlie show interrelationships between changemakers. Based on questionnaires distributed 150 students FMIPA environment Udayana University 2021 after questionnaire data, it was obtained students' decisions are location destination factors, service application promotional factors. These explain diversity by 34.666%; 28,897%; 22.563% 10.873%. The dominant factor mostly decision place explained 34.666%.
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ژورنال
عنوان ژورنال: E-Jurnal Matematika
سال: 2023
ISSN: ['2303-1751']
DOI: https://doi.org/10.24843/mtk.2023.v12.i03.p418