Formulation and fluoride content of dentifrices: a review of current patterns

Introduction Consumer oral hygiene products play a key role in improving and maintaining population health. The personal care market is rapidly diversifying; growing number of dentifrices marketed 'natural' fluoride-free are entering mainstream retailers, which may have implications for the health 'with regards to caries risk. Aims To investigate range fluoride concentrations, flavour formulations delivery mechanisms available on UK market. Methods A cross-sectional survey was used catalogue sold supermarkets, high-street pharmacy chains, specialist online retailers. In addition, standard search engine examine dentifrice brands being UK. content recorded as parts per million (ppm) product name data were analysed terms using Microsoft Excel. Excluded from mouthwashes, rinses non-dentifrice whitening products. Results Five hundred different toothpaste, tooth powder tablet 95 recorded. Sixty percent these contained concentration 1,000 ppm or above. Forty-five all had recommended adult at least 1,350 ppm. Almost one-third (31%) no 4% did not specify absence, presence fluoride. Conclusions This study has quantified confirmed increasingly diverse sale large exist within 'organic market'. also gives professionals an insight into types consumers order appropriately advise patients prevention.