From Customer Data to Smart Customer Data: The Smart Data Transformation Process
نویسندگان
چکیده
Nowadays, smart data has emerged as a new trend in creating more business value for enterprises that is defined the gathered and processed to create insights support decisions. However, transformation from into actionable still real challenge enterprises. For this reason, paper presents process, which aims at transforming customer order offer insights. The purpose of study propose process can be used operate knowledge structure service system, manage deliver service. covers three dimensions system: Data processing corresponding engineering dimension, information science management dimension processing. Accordingly, case on journey system presented demonstrate application proposed process.
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ژورنال
عنوان ژورنال: ITM web of conferences
سال: 2022
ISSN: ['2271-2097', '2431-7578']
DOI: https://doi.org/10.1051/itmconf/20224105002