Functions of Visual Public Relations. On Visual Meaning-Making in PR Practice

Abstract The paper presents the functions of public relations from visual communication standpoint. argument for iconic turn application into theory is provided. Next, describes three main images in PR: informative, persuasive and aesthetic. essay a theoretical realisation socio-cultural paradigm theory. Contemporary public’s interactions with visuals are dynamic. constructivist approach stresses role knowledge perception therefore it against simplistic nativist to perceptual activity. It allows recipients’ behaviour be generally appropriate also non-sensed object characteristics. publics remaining dialogue an organization, learn specific aesthetics perceive institutional stimuli. indicates need interdisciplinary research both organizational domains. Such PR encompasses constant researching, conducting evaluating programs achieve informed understanding necessary success organization’s aims.