General and Familiar Trust in Websites
نویسندگان
چکیده
منابع مشابه
General and Familiar Trust in Websites
When people rely on the web to gather and distribute information, they can build a sense of trust in the websites with which they interact. Understanding the correlates of trust in most websites (general website trust) and trust in websites that one frequently visits (familiar website trust) is crucial for constructing better models of risk perception and online behavior. We conducted an online...
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ژورنال
عنوان ژورنال: Knowledge, Technology & Policy
سال: 2010
ISSN: 0897-1986,1874-6314
DOI: 10.1007/s12130-010-9116-6