"Green Multi Business Models” How to Measure Green Business Models and Green Business Model Innovation?

Ever since the branching of sustainable and circular literature on business models late 2000s early 2010´s, academia´s, businesses societies have been experimenting with how to measure green models. Green Business Model design—creating, capturing, delivering, receiving consuming TO BE Models, Reconfiguration—focusing changing AS IS Models into becoming or being Development—focusing tactical parameters are 3 very different areas measuring related model innovation. Several tools actions can in these cases be taken consideration, when Innovation. However, it seems as if there is a gap practice really BM Parameters. More specifically—How How None yet able real time none offer measurement all Parameters symbiosis monetary parameters. One reasons that no clear definitions although numerous certificates exist, several consultancies capitalise heavily billion dollar certificate ecosystem for validating transformation “AS IS” “TO BE” ecosystems, their green. Most also seem pure static adapted copies former iso standards. Very few use advanced technologies real-time. Further lack within internet together The paper presents some preliminary work based data from 240 SME reports Dashboard EU Interreg, Kask GREENBIZZ project aimed at measuring—How its are?—and time.