Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features
نویسندگان
چکیده
منابع مشابه
Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features
Online product reviews are important determinants of consumers' purchase decision. Although prior research has articulated various benefits of online product reviews, there are few investigations into whether or not they are perceived as helpful by consumers. Product review helpfulness is conceptualized as a second-order formative construct, which is manifested by perceived source credibility, ...
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Online reviews have received much attention recently in the literature, as their visibility has been proven to play an important role during the purchase process. Furthermore, recent theoretical insight argue that the votes casted on how helpful an online review is (review helpfulness) are of particular importance, since they constitute a focal point for examining consumer decision making durin...
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Previous studies have identified the impact of self-selection biases in online product reviews on consumer surplus. However, no empirical study has studied how the consumers evaluate the rating distributions of online reviews, especially when credibility of reviews is susceptible to be jeopardized by self-selection biases. This study investigates how the existence of different types of self-sel...
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The exponential growth of user-generated content in online environment calls for techniques that can help to make sense of the content. Despite of a host of research on online consumer reviews, there is still a great demand for research to improve the techniques for feature extraction. To this end, we proposed extraction methods based on detailed categorization of review features. By taking int...
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ژورنال
عنوان ژورنال: International Journal of Electronic Commerce
سال: 2013
ISSN: 1086-4415,1557-9301
DOI: 10.2753/jec1086-4415170404