How communication mediums shape the message

Communication is an integral part of everyday life. Consumers chat with friends, search for information, and complain to customer service. Salespeople pitch products, employees answer questions, market researchers ask them. But communication doesn’t occur in a vacuum. Modalities (e.g., speaking or writing), channels text, phone call, email), devices smartphone computer) are the mediums through which communicators communicate. While these often seem incidental, might they impact what gets communicated? And if so, how? This paper offers comprehensive framework understanding how shape message. Specifically, we argue that modality, devices, all same two key drivers: deliberation audience salience. As result, communicate everything from thoughtfulness concreteness communicated degree it self-enhancing honest. work sheds light on psychology content production, provides insight into drivers consequences communication, highlights emerging technologies may future.