How usage of social media influences the university students’ academic performance?

Social Media is being expanded mercurially during recent couple of decades, however, the aim research to know increasing effects social media networks on academic performance student at University Sindh, Larkana campus. To meet objectives study, we adopted questionnaire and distributed among 130 students campus who are enrolled in BBA, BSCS, BS-English, MA-English, & MBA programs. Random sample SPSS-21 software were employed. Our finding shows that most spending their essential time over use such as WhatsApp, Facebook Snap chat, purpose behind usage enhance knowledge, gaining updated information career development. Using ANOVA Regression Analysis, did not find any significant difference diverse groups statistically, there no negative impact used respectively. We conclude our study every technology or internet application has dual purpose, i.e., well positive. This may help out management teaching faculty how design interactive class lectures, assignments, projects etc. for upgrade excellence.