IBMMS Decision Support Tool for Management of Bank Telemarketing Campaign
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چکیده
منابع مشابه
IBMMS Decision Support Tool For Management of Bank Telemarketing Campaigns
Although direct marketing is a good method for banks to utilize in the face of global competition and the financial crisis, it has been shown to exhibit poor performance. However, there are some drawbacks to direct campaigns, such as those related to improving the negative attributes that customers ascribe to banks. To overcome these problems, attractive long-term deposit campaigns should be or...
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ژورنال
عنوان ژورنال: International Journal of Database Management Systems
سال: 2015
ISSN: 0975-5985,0975-5705
DOI: 10.5121/ijdms.2015.7501