Identifying State Dependence in Brand Choice: Evidence from Hurricanes
نویسندگان
چکیده
The paper analyzes stockouts resulting from hurricanes to study whether consumers are persistent in their brand choices.
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2022
ISSN: ['1526-548X', '0732-2399']
DOI: https://doi.org/10.1287/mksc.2022.1415