Impact of online reviews on consumer purchase decisions in E-commerce platforms

This research article aims to investigate the influence of online reviews on consumer purchase decisions in context e-commerce platforms. With rapid growth and increasing popularity shopping, consumers heavily rely opinions experiences others shared through before making purchasing decisions. study examines factors that contribute impact behavior, including credibility, valence, volume, reviewer characteristics. Through a comprehensive analysis existing literature empirical research, this provides insights into significance offers suggestions for businesses effectively manage leverage influential tool enhance customer satisfaction increase sales. It valuable marketers practical recommendations leveraging satisfaction, sales, gain competitive advantage industry.