Knowledge Creation for Digital Innovation in Malaysia: Practitioners’ Standpoint

Background: Malaysia established the National Industry 4.0 strategy (NI4.0) in 2018 to aid country’s industries adopting modern technologies increase productivity and competitiveness. The purpose of NI4.0 is enterprises’ intelligence capabilities as smart manufacturers Association Southeast Asian Nations (ASEAN), who employ data information across whole enactment process. As a result, high-technology adoption expected improve knowledge creation (KC) Information Technology (IT) business. Recent breakthroughs have permitted new types borderless projects, thereby, increasing complexity unpredictability IT projects while simultaneously providing multitude knowledge. However, understanding contemporary practice difficulties phenomena limited. Method: This study exploratory nature with generic qualitative research method. Ten selected key project managers were interviewed understand current challenges confronting build practice-oriented problem statements provide relevance leading framework for impacting digital innovation. Interview systematically analysed using NVivo software tool. Results: Practitioners’ reflected that transactive memory system, support T-shaped skills are Malaysian projects. consistent literature. Conclusions: review benefits Malaysia’s public commercial sectors by confirming literature coherent insights may warrant further this field.