Knowledge Management and Database Marketing Applications
نویسندگان
چکیده
منابع مشابه
Knowledge Management and Knowledge-based Marketing
Two separate qualitative research studies are designed to gain an insight into the practice of knowledge management and marketing in the engineering and biotechnology industries. The findings show that the engineering industry is practicing knowledge management to varying degrees. The biotechnology industry clearly differentiates between data, information and knowledge. With the new knowledge g...
متن کاملKnowledge management and data mining for marketing
Due to the proliferation of information systems and technology, businesses increasingly have the capability to accumulate huge amounts of customer data in large databases. However, much of the useful marketing insights into customer characteristics and their purchase patterns are largely hidden and untapped. Current emphasis on customer relationship management makes the marketing function an id...
متن کاملContent and Structural Analysis of Articles Published in Knowledge Management Indexed in I.S.C. Database
Aim: The aim of this study is content and structural analysis of published articles in knowledge Management. Methodology: The research method is analytical. The population encompassed all articles in the field of knowledge management indexed in the citation database of the Islamic world. Measurement tool is a checklist constructed based on research objectives. Finding: Finding indicate that th...
متن کامل“investigating the relationship between knowledge management and customer satisfaction considering to the e-services”
چکیده : این مطالعه تاثیر مدیریت دانش بر رضایتمندی مشتریان با توجه به خدمات الکترونیک در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان را مورد بررسی قرار می دهد. جامعه آماری این تحقیق مدیران، سرپرستان و کارشناسان مشغول به کار در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان بوده که مجموعا 94 نفر می باشند. برای تعیین حداقل نمونه از جدول مورگان استفاده شده است. که با توجه به جدول ...
A clustering approach for knowledge discovery in database marketing
From a Marketing perspective, the Customer Relationship Management (CRM) can be viewed as a process, known as Database Marketing (DBM), for establishing a profitable interaction with clients. Currently DBM is mainly approached by classical statistical inference, which may fail when complex, multi-dimensional, and incomplete data is available. An alternative is to use Knowledge Discovery from Da...
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ژورنال
عنوان ژورنال: Doğuş Üniversitesi Dergisi
سال: 2004
ISSN: 1302-6739
DOI: 10.31671/dogus.2019.302