Learning and protection of proprietary assets in strategic alliances: building relational capital
نویسندگان
چکیده
منابع مشابه
Learning and Protection of Proprietary Assets in Strategic Alliances: Building Relational Capital
One of the main reasons that firms participate in alliances is to learn know-how and capabilities from their alliance partners. At the same time firms want to protect themselves from the opportunistic behavior of their partner to retain their own core proprietary assets. Most research has generally viewed the achievement of these objectives as mutually exclusive. In contrast, we provide empiric...
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ژورنال
عنوان ژورنال: Strategic Management Journal
سال: 2000
ISSN: 0143-2095,1097-0266
DOI: 10.1002/(sici)1097-0266(200003)21:3<217::aid-smj95>3.0.co;2-y