Making Mobile Health Information Advice Persuasive
نویسندگان
چکیده
As M-Health apps become more popular, users can access mobile health information (MHI) through these platforms. Yet one preeminent question among both researchers and practitioners is how to bridge the gap between simply providing MHI persuading buy into for self-management. To solve this challenge, study extends Elaboration Likelihood Model explore make advice persuasive by identifying important central peripheral cues of under individual difference. The proposed research model was validated a survey. results confirm that (1) matching platform credibility, as cues, respectively, have significant positive effects on attitudes toward MHI, but only could directly affect behavior changes; (2) concern significantly moderates link cognitive attitude marginally credibility attitudes. Theoretical practical implications are also discussed.
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ژورنال
عنوان ژورنال: Journal of Organizational and End User Computing
سال: 2022
ISSN: ['1546-2234', '1546-5012']
DOI: https://doi.org/10.4018/joeuc.287573