Managing relationships through repetition

نویسندگان

چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Managing Customer Relationships through Mobile CRM In Organized retail outlets

Mobile Customer Relationship Management (mCRM) system is one of the recent advancements in CRM systems. Recent years, customers using mobile phone have presented a very fast growing on value added services, SMS and information services. Advances in technology have changed the way in which the retail sector conducts business and are increasingly providing customer with greater conveniences. The ...

متن کامل

Managing dynamic global sourcing relationships through knowledge governance Keywords: Sourcing, Knowledge governance, Globalization, Relationships

The paper will discuss managerial knowledge challenges in global sourcing relationships faced by two small and medium enterprises (SMEs) competing in a highly globalized industry (textiles). Each company has changed its global sourcing setup due to the continuing globalization of their manufacturing and distribution activities; and in this process have experienced how the relational set-up in t...

متن کامل

Managing Profitable Customer Relationships

Welcome to the exciting world of marketing. In this chapter, to start you off, we will first introduce you to the basic concepts. We’ll start with a simple question: What is marketing? Simply put, marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value in return. Chapter 1 is organized around five steps in the marketing...

متن کامل

Managing Customer Relationships

The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues, profits, and shareholder value are the result of marketing activities directed toward developing, maintaining, and enhancing successful company–customer relationships. These activities require an in-depth understanding of the underlying sources of value tha...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Pragmatics

سال: 2019

ISSN: 1018-2101,2406-4238

DOI: 10.1075/prag.17021.mac