MANIPULATIVE DISCOURSE IN GEORGE ORWEL’S ANIMAL FARM

A Critical Discourse Analysis of Political Implications in Three Persian Translations of “Animal Farm”

This study draws on a comparative framework to evaluate the translation of political implications in three Persian translations of the novellaAnimal Farm (by George Orwell), using  Fairclough’scritical discourse analysis (CDA) model. The study regards political implications and ideologies as a mode of background knowledge shared by writers and audiences in the source language. Fairclough’s mode...

The Manipulative Discourse of Gandalf

The aim of this essay is to investigate discursive, cognitive and social aspects of manipulation in regard to the dialogues of the literary fictional character of Gandalf in the trilogy of The Lord of the Rings. Accordingly, the researcher has taken a multidisciplinary approach to an account of discursive manipulation, and focuses on the cognitive dimensions of manipulation. As a result, the re...

Corporate Reporting on Farm Animal Welfare: An Evaluation of Global Food Companies’ Discourse and Disclosures on Farm Animal Welfare

The views that food companies hold about their responsibilities for animal welfare can strongly influence the lives and welfare of farm animals. If a company's commitment is translated into action, it can be a major driver of animal welfare. The Business Benchmark on Farm Animal Welfare (BBFAW) is an annual evaluation of farm animal welfare-related practices, reporting and performance of food c...

Modelling Farm Animal Welfare

The use of models in the life sciences has greatly expanded in scope and advanced in technique in recent decades. However, the range, type and complexity of models used in farm animal welfare is comparatively poor, despite the great scope for use of modeling in this field of research. In this paper, we review the different modeling approaches used in farm animal welfare science to date, discuss...

Economics and Farm Animal Welfare