Mapping customer journeys in multichannel decision-making
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Direct, Data and Digital Marketing Practice
سال: 2014
ISSN: 1746-0166,1746-0174
DOI: 10.1057/dddmp.2014.24