Marketing Management: Analysis and Planning

langauge needs analysis of undergraduate business management and economics students

the aim of conducting this study was to investigate the foreign language learning needs of undergraduate economics students and business management students in faculties of social sciences of alzahra and azad naragh university. in the study, which was designed on the basis of a qualitative-quantitative basis using interviews and questionnaires, 146 female undergraduate business management as we...

Management processes in marketing planning

There has been concern in the literature about the adequacy of the traditional model of marketing planning, which focuses on what decisions should be made and not on how to make them. The aim of this article is a new conceptualisation that proposes key management processes about how marketing planning decisions are made in a dynamic context. The motives for this conceptualisation are to contrib...

Optimal production and marketing planning with geometric programming approach

One of the primary assumptions in most optimal pricing methods is that the production cost is a non-increasing function of lot-size. This assumption does not hold for many real-world applications since the cost of unit production may have non-increasing trend up to a certain level and then it starts to increase for many reasons such as an increase in wages, depreciation, etc. Moreover, the prod...

Planning for Marketing Campaigns

In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial institution may derive marketing strategies for turning their reluctant customers into active ones and a telecommunications company may plan actions to stop their valuable customers from leaving. These marketing plans are aimed...

Sports Management and Marketing