Marketing Risk Management and Mapping Based on Geographic Information System in The Micro, Small, and Medium Enterprise in Tasikmalaya City

The current COVID-19 pandemic has greatly impacted the economic sector, especially Micro, Small, and Medium Enterprises (MSMEs). Restrictions on physical mobility hinder marketing of MSMEs’ products, which is usually carried out directly. This one important risks to be studied in depth. purpose this study determine management system mapping MSMEs Tasikmalaya City. research method used was descriptive quantitative. Data were collected through a closed questionnaire that given MSMEs. obtained data processed risk approach then mapped using Geographical Information System (GIS). results showed highest for City are increasingly fierce business competition, nonoptimal internet usage, limited coverage. Geographically, level medium category. can most appropriate recommendations deal with various faced according regional characteristics.