Maximizing participation from online survey panel members
نویسندگان
چکیده
منابع مشابه
Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacyprotected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide info...
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ژورنال
عنوان ژورنال: International Journal of Market Research
سال: 2019
ISSN: 1470-7853,2515-2173
DOI: 10.1177/1470785319880704